Wow, 2025 was quite a year for advertising, wasn’t it? It felt like brands were really trying new things, pushing boundaries, ...

IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

In early December of last year, OpenAI mentioned the possibility of adding advertisements to ChatGPT. Now, the AI company has confirmed that it’ll soon start testing display ads in the AI chatbot. To ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Spread the loveThe advertising landscape is undergoing a seismic shift, driven largely by advancements in artificial intelligence (AI). Publicis Groupe, a global leader in marketing and communications ...